Digital Marketing

8 Social Media Trends & Predictions for 2015

1. Mobile payment will become commonplace with the introductions of such offerings as       apple pay and Google wallet.

2. Consumers will gravitate towards brands using social media for transparency.

3. As consumers continue to explore a greater variety of social networks, companies will follow their lead with a diversified social media presence including a number of different platforms.

4. Social media analytics will become more accessible for advertisers and business page owners alike.

5. More original audio content will be created by marketers according to social media examiner.

6. Social media platforms will be newly adapted for special compatibility for wearable smart-watches.

7. Social media advertising spending will increase as social media networks continue to improve their advertising offerings.

8. The use of video for content marketing will increase significantly.