Digital Marketing

Key Steps to Optimize your YouTube Presence

It’s time to get your YouTube groove on. Why? Well, first of all because as search engines go it is second only to Google, and as sites go it is the third most visited. Here are some key steps that will help you optimize your YouTube presence.      Read More

Facebook’s Video Publishing Updates

Publishing videos on Facebook just got easier. This week, Facebook released two new video publishing tools that give publishers more control over how their videos are organized and shared.      Read More

Communicating in Color

When designing a logo, website or any other marketing collateral it’s important to choose your colors wisely. Just like fonts, layouts and pictures convey meanings, so do colors.      Read More

4 Things To Keep In Mind When Rebranding

When rebranding, four things to keep in mind are: know your audience, tell your story, be consistent and don’t alienate your customer base.      Read More

Rebranding: When To Take The Plunge

Business like anything else is constantly changing – your client’s needs evolve, other players come into the marketplace, and technology continuously leaps forward. Put simply, the market is in constant flux and what worked yesterday may not yield the same results today and certainly won’t tomorrow.      Read More

All About Google’s Mobile Friendly Update, Mobilegeddon

So it’s finally here….the biggest Google algorithm update in at least the last three years, though some are arguing it’s the biggest update in the history of Google. What is it all about, and is your website ready? Let’s find out. Starting April 21, 2015 Google will start rewarding websites that pass their mobile friendliness test with a dramatic boost in rankings when someone is searching from a smartphone. Google has said that the update will apply to mobile search results and that it will affect all languages, worldwide. Google later went on to say that the change will have a bigger impact than their Panda and Penguin updates, which means that more than 11% of websites could be affected.      Read More

Website Optimization For Healthcare Organizations

80% of US adults search for health information online; therefore, having a user-friendly, optimized website is critical to the success of healthcare providers. Here are some best practices to keep in mind when optimizing a healthcare provider website. Ease of      Read More

Infographic : Why Market Your Hospital Online?

Social Media Marketing for Healthcare Providers

Several of the latest consumer research studies indicate that: 40% of recent hospital urgent care patients said that social media influenced them 50% of 25-34 year olds reported that social media was their deciding factor when choosing a hospital or      Read More

SEO For Law Firms: How To Optimize Your Website

Target local keywords. As you probably know, legal Internet marketing is incredibly competitive. It is important to not get overwhelmed and focus on marketing to your immediate location initially. Eventually you will reach a broader audience but this takes time,      Read More