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digital strategy

Google Announces Update to Mobile Search Results

In April of last year, we wrote an article “All About Google’s Mobile Friendly Update,” often referred to as Mobilegeddon, which detailed the historic algorithm update. Briefly, on April 21, 2015 Google started rewarding websites that passed their mobile friendly      Read More

Visual Content is Queen

If content is king, then visual content is queen. It’s no secret she’s the one with all the power. The big question is, how do you befittingly use that power to gain the attention of your target market?      Read More

5 Digital Marketing Trends to Watch in 2016

Digital marketing is ever changing and that was never more prevalent than in 2015. Mobile over took desktop, wearable technology became more mainstream with the first generation Apple watch, and video advertisements were popping up everywhere. Here are five exciting      Read More

Why Our Brains Love Infographics

Here at Icon, we love a good infographic…and we’re not alone. Did you know? People remember 80% of what they see and do, versus 20% of what they read. Infographics are an effective way to communicate with your audience in      Read More

Checklist for Making an App

Do you think you have the world’s next big idea, or a way to provide further customer service to your clients? If so, you might be thinking about creating an app, but before you do so here is a checklist of questions to consider.      Read More

All About Google’s Mobile Friendly Update, Mobilegeddon

So it’s finally here….the biggest Google algorithm update in at least the last three years, though some are arguing it’s the biggest update in the history of Google. What is it all about, and is your website ready? Let’s find out. Starting April 21, 2015 Google will start rewarding websites that pass their mobile friendliness test with a dramatic boost in rankings when someone is searching from a smartphone. Google has said that the update will apply to mobile search results and that it will affect all languages, worldwide. Google later went on to say that the change will have a bigger impact than their Panda and Penguin updates, which means that more than 11% of websites could be affected.      Read More

How to optimize a directory listing

The more the merrier Simply put, the more places you are found the more important the Internet thinks you are.  It is important to have multiple strategic directory listings; Angie’s list and yelp is a couple of great examples. Optimize      Read More

8 Social Media Trends & Predictions for 2015

1. Mobile payment will become commonplace with the introductions of such offerings as       apple pay and Google wallet. 2. Consumers will gravitate towards brands using social media for transparency. 3. As consumers continue to explore a greater      Read More