All About Google’s Mobile Friendly Update, Mobilegeddon

So it’s finally here….the biggest Google algorithm update in at least the last three years, though some are arguing it’s the biggest update in the history of Google. What is it all about, and is your website ready? Let’s find out. Starting April 21, 2015 Google will start rewarding websites that pass their mobile friendliness test with a dramatic boost in rankings when someone is searching from a smartphone. Google has said that the update will apply to mobile search results and that it will affect all languages, worldwide. Google later went on to say that the change will have a bigger impact than their Panda and Penguin updates, which means that more than 11% of websites could be affected.      Read More

Creative Marketing Ideas for Growing your Small Business

As a small business you generally do not have a huge budget to market your services or products as aggressively as you would wish. Luckily, creativity goes a long way. These 4 ideas will help you not only get your      Read More

Automatic VS Manual PPC Bidding

So, which is better? Like with most things, it depends.  They both have pros and cons and they both work well depending on the situation and the account.  My rule of thumb is, small account = manual, big account =      Read More

10 Questions to Ask When Hiring an SEO

How will you improve my search engine rankings? A red flag should go off if a potential SEO will not freely discuss their methods in detail. The SEO should explain what strategies will be used to drive up your website’s      Read More

Pinterest tips: how to use SEO to optimize your pins

Pinterest is the social network for innovative optimists. Other sites are asking, “what am I doing” and “who am I” while Pinterest is asking, “who do I want to be.” This is a great platform for marketers and if you      Read More

The DNA of Paid, Owned, Earned Media

This infographic discusses the make up of owned, earned and paid digital media and presents a pros and cons list for each.

SEO vs. PPC Infographic

In the following infographic, we showcase the pros and cons of both PPC and SEO. There are benefits to both, with PPC having more instant results and SEO costing less in the long run with longer-term results. Depending on your business goals, one method might make sense for your company, but overall we recommend incorporating both SEO and PPC into your digital marketing strategies.      Read More