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Digital Strategy

There are millions of companies showcasing products and services on the Internet…how do you stand out to get your product or service in front of the right people at the right time? There is no simple answer to that, but it requires an effective multi-channel digital strategy that incorporates corporate ID, design, SEO, advertising, mobile and social media marketing. Icon can help you map out the optimal digital strategy within your marketing budget to help your business grow.

 

SEO

A website can have a beautiful design, but if potential customers cannot find it when they’re searching online then they’ll never know how beautiful the site is or how great your products or services are. Search engine optimization (SEO) is the process of improving a website’s visibility in a search engine’s natural, editorial or organic (un-paid) listings.  In today’s marketplace, having a website that has been optimized effectively is a vital component to your organization’s online and offline success. Icon offers comprehensive SEO services designed to help you grow your business. We take pride in creating websites that not only rank highly with the search engines, but most importantly provide real, useful content that is targeted toward your customers resulting in the ability to find your website and create a positive customer experience.

 

UX / Website Design

To succeed in today’s marketplace, you need a strong website that is designed with user experience in mind and optimized for maximum visibility. People are online all day via their desktops, tablets, and mobile phones, make purchases outside of regular store hours and as a result it’s fueling increased online sales, social sharing and changing buyer behavior. Icon offers comprehensive, cross platform website design and development services to help you build a successful, cutting edge website.

 

PPC

If you have a new website or a new product that you’re looking to get out to the masses or a target demographic quickly, online advertising should be a part of your marketing strategy. It delivers instant results and increases brand awareness exponentially. Icon is experienced in creating campaigns, ad copy, landing pages, banner advertising and advertising analytics to maximize your advertising ROI.

 

Corporate ID

A brand is the emotional response that people have to your business. This sign, symbol, slogan, design or name becomes the guiding factor in customers’ buying decisions. Icon has the experience to help you create an effective brand that will build trust with your customers. We can help you through all the stages of branding, from logo and print collateral development through brand strategy implementation.

 

Social Media Marketing

Whether you are starting a brand new social media campaign or revamping an older one, Icon has the experience to help you connect with your target audience. We provide custom designs for all social media platforms, as well as comprehensive social media marketing strategy, implementation, advertising, analytics reporting, client engagement, and community management.

Services