Search Engine Optimization

Search engine optimization (SEO) is the process of improving a website’s visibility in a search engine’s natural or organic (un-paid) results. A site can have a beautiful design, but if potential customers cannot find it online when they’re searching on Google, Yahoo, Bing or other search engines then they’ll never know how beautiful the site is or how great your products or services are. In today’s marketplace, having a website that has been optimized effectively is a vital component to your organization’s online and offline success.

Optimizing a website takes into account how your target audience searches online, key words they use in search engines, and how the search engines work to assign rankings and relevancy. Icon’s proven SEO strategies have resulted in first page results and traffic increases of more than 300% for o ur clients. Comprehensive SEO campaign packages can include keyword research, internal and external linking, fresh content, optimizing meta data, web design that reflects optimum usability, local search and directory listings, online reputation management, and more.