Digital Marketing

Google Announces Update to Mobile Search Results

mobilegeddonIn April of last year, we wrote an article “All About Google’s Mobile Friendly Update,” often referred to as Mobilegeddon, which detailed the historic algorithm update. Briefly, on April 21, 2015 Google started rewarding websites that passed their mobile friendly test with a boost in rankings for smartphone users. In March, Google announced that they would be rolling out a “boost to the mobile friendly algorithm,” and as of today Google’s Webmaster Trends Analyst John Mueller announced that it is fully rolled out.


So, what does this mean for your brand’s website?

Mobile friendly website will become an even more important ranking factor on mobile devices. Better rankings means better chances of being found by mobile searchers, which in turn could lead to a significant increase in online business for your brand.

It is a page-by-page signal, which means that Google is going to crawl each page of your site to assess its mobile friendliness. This is a time consuming process, so you will see the effects become more dramatic as time goes by with the first boosts starting in May 2016.

How can you find out if your website is mobile friendly according to Google?

It’s easy. Go to Google’s Mobile Friendly Test Tool and type in your URL. The tool immediately crawls your site and a message shows up that says you either passed or failed the test, and lists the reasons.

How should your brand react?

If your website is mobile friendly, then you don’t need to do anything other than relax knowing that your mobile rankings will be increasing.

If your website is not mobile friendly, we recommend making the changes necessary to make your site mobile friendly. Aside from it being important from a rankings perspective, mobile search has surpassed desktop and laptop searches and this trend is going to continue. Therefore, if you want to reach your customers, then you need to be where they are with your website in a format that is easier for them to use.


If you need help making your website mobile friendly or would like a website consultation, call us at 1-800-557-9511 or send us an email.