brand development

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Key Branding Tips for Start-ups

Starting a new business? Don’t forget the importance of brand development. Creating a strong brand is a key factor in the success of new businesses, so we took the liberty of compiling some tips to keep in mind to help start ups or businesses that are planning to rebrand.      Read More

Visual Content is Queen

If content is king, then visual content is queen. It’s no secret she’s the one with all the power. The big question is, how do you befittingly use that power to gain the attention of your target market?      Read More

Why Our Brains Love Infographics

Here at Icon, we love a good infographic…and we’re not alone. Did you know? People remember 80% of what they see and do, versus 20% of what they read. Infographics are an effective way to communicate with your audience in      Read More

Addiction/Recovery Infographics

A series of infographics aimed at educating parents, teens, and loved ones about the dangers of substance abuse and how to help an addicted individual find treatment.      Read More

10 Creative Ways To Say Thank You

A simple thank you has more power than you may think. The benefits of this often over looked gesture can cause a customer to spend more, employees to be more efficient and vendors to pay on time. This time of      Read More

Show Your Brand’s Personality This Holiday Season

The holidays are right around the corner and every business out there will start competing for attention. Learn how your company can embody the season and stand out from the masses.      Read More

Key Steps to Optimize your YouTube Presence

It’s time to get your YouTube groove on. Why? Well, first of all because as search engines go it is second only to Google, and as sites go it is the third most visited. Here are some key steps that will help you optimize your YouTube presence.      Read More

Communicating in Color

When designing a logo, website or any other marketing collateral it’s important to choose your colors wisely. Just like fonts, layouts and pictures convey meanings, so do colors.      Read More

4 Things To Keep In Mind When Rebranding

When rebranding, four things to keep in mind are: know your audience, tell your story, be consistent and don’t alienate your customer base.      Read More

Rebranding: When To Take The Plunge

Business like anything else is constantly changing – your client’s needs evolve, other players come into the marketplace, and technology continuously leaps forward. Put simply, the market is in constant flux and what worked yesterday may not yield the same results today and certainly won’t tomorrow.      Read More

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