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Why Our Brains Love Infographics

Here at Icon, we love a good infographic…and we’re not alone. Did you know? People remember 80% of what they see and do, versus 20% of what they read. Infographics are an effective way to communicate with your audience in      Read More

Addiction/Recovery Infographics

A series of infographics aimed at educating parents, teens, and loved ones about the dangers of substance abuse and how to help an addicted individual find treatment.      Read More

Key Steps to Optimize your YouTube Presence

It’s time to get your YouTube groove on. Why? Well, first of all because as search engines go it is second only to Google, and as sites go it is the third most visited. Here are some key steps that will help you optimize your YouTube presence.      Read More

Facebook’s Video Publishing Updates

Publishing videos on Facebook just got easier. This week, Facebook released two new video publishing tools that give publishers more control over how their videos are organized and shared.      Read More

Creative Marketing Ideas for Growing your Small Business

As a small business you generally do not have a huge budget to market your services or products as aggressively as you would wish. Luckily, creativity goes a long way. These 4 ideas will help you not only get your      Read More

8 Social Media Trends & Predictions for 2015

1. Mobile payment will become commonplace with the introductions of such offerings as       apple pay and Google wallet. 2. Consumers will gravitate towards brands using social media for transparency. 3. As consumers continue to explore a greater      Read More

The DNA of Paid, Owned, Earned Media

This infographic discusses the make up of owned, earned and paid digital media and presents a pros and cons list for each.

How to Make an Awesome Infographic!

Just like baking a cake, the first thing you need is the idea; next come the ingredients, and then last of course the presentation.      Read More