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Digital Marketing

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Google Announces Update to Mobile Search Results

In April of last year, we wrote an article “All About Google’s Mobile Friendly Update,” often referred to as Mobilegeddon, which detailed the historic algorithm update. Briefly, on April 21, 2015 Google started rewarding websites that passed their mobile friendly      Read More

Key Branding Tips for Start-ups

Starting a new business? Don’t forget the importance of brand development. Creating a strong brand is a key factor in the success of new businesses, so we took the liberty of compiling some tips to keep in mind to help start ups or businesses that are planning to rebrand.      Read More

Visual Content is Queen

If content is king, then visual content is queen. It’s no secret she’s the one with all the power. The big question is, how do you befittingly use that power to gain the attention of your target market?      Read More

5 Digital Marketing Trends to Watch in 2016

Digital marketing is ever changing and that was never more prevalent than in 2015. Mobile over took desktop, wearable technology became more mainstream with the first generation Apple watch, and video advertisements were popping up everywhere. Here are five exciting      Read More

Why Our Brains Love Infographics

Here at Icon, we love a good infographic…and we’re not alone. Did you know? People remember 80% of what they see and do, versus 20% of what they read. Infographics are an effective way to communicate with your audience in      Read More

Addiction/Recovery Infographics

A series of infographics aimed at educating parents, teens, and loved ones about the dangers of substance abuse and how to help an addicted individual find treatment.      Read More

10 Creative Ways To Say Thank You

A simple thank you has more power than you may think. The benefits of this often over looked gesture can cause a customer to spend more, employees to be more efficient and vendors to pay on time. This time of      Read More

Show Your Brand’s Personality This Holiday Season

The holidays are right around the corner and every business out there will start competing for attention. Learn how your company can embody the season and stand out from the masses.      Read More

Checklist for Making an App

Do you think you have the world’s next big idea, or a way to provide further customer service to your clients? If so, you might be thinking about creating an app, but before you do so here is a checklist of questions to consider.      Read More

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